Ad monetization

Ad revenue, engineered.

We build, run and optimize the ad stack for your game: SDK integration, mediation, placements, ad quality and reporting.

Talk to our teamSee how it works
Monetization overviewSample data
ARPDAU$0.084+9.2%
eCPM$11.40+37.78%
Fill rate79.3%+0.4 pt
Ad revenueLast 30 days
Revenue by format
  • Rewarded58%
  • Interstitial31%
  • Banner11%

01What we manage

Every layer of the ad stack.

From SDK integration to the report on your desk.

SDK integration

Ad SDKs and network adapters integrated, tested and kept current.

Mediation and bidding

In-app bidding and waterfall setups that make every impression compete.

Placement strategy

Placements matched to your game loop, from rewarded video to app open.

Ad quality

Filters and reviews that keep ads safe and relevant for your players.

Privacy and compliance

Consent flows, app-ads.txt and store policy checks covered in every setup.

Reporting

Revenue, eCPM, fill rate and impressions, with regular reviews.

02Ad formats

Five formats, one strategy.

Rewarded video

Opt-in ads that trade a reward for attention. Often the highest-earning format, and the one players accept best.

Interstitial

Full-screen ads at natural breaks, paced by frequency caps.

Banner

Background revenue on screens where a banner does not interrupt play.

App open

Shown when players return, capped so it never feels intrusive.

Native

Ads designed to sit naturally inside your game’s interface.

03How we work

Measured, tested, improved.

Every change is an experiment, judged on revenue per player and retention together.

  1. 01

    Audit

    We review your current setup, data and goals.

  2. 02

    Build

    We implement the ad stack and consent flow, then test on real devices.

  3. 03

    Optimize

    Continuous A/B tests on placements, frequency, floors and networks.

  4. 04

    Review

    Regular reports and reviews with your team.

ExperimentsSample data
  • Interstitial frequencyA: every 60s, B: every 90s
    Running
  • Rewarded placementA: level end, B: in shop
    Winner: B
  • Banner refreshA: 30s, B: 45s
    Shipped
  • Price floors, tier 1Three floor levels
    Queued

04FAQ

Questions about monetization.

Who is this for?

Studios with live mobile games that earn, or want to earn, revenue from ads.

How much integration work is needed?

Ad SDKs need some code changes. We do the work or guide your developers, depending on your team.

Which ad networks do you use?

We choose the mediation platform and demand partners that suit your game, genre and markets.

How do you protect retention?

Frequency caps, placements at natural breaks and ad quality filters are part of every setup, and changes are tested before they roll out.

What reporting do I get?

Regular reports on revenue, eCPM, fill rate and impressions, plus reviews with our team.

Find the revenue in your game.

Tell us about your game and your current setup, and we will reply with a first assessment.

Talk to our teamPublishing